Has the vaccine hesitancy tide turned into a wave of vaccine excitement? Possibly. A new W2O Group study using search and social data found that 80% of Americans are likely willing to get vaccinated.

However, vaccine makers still have their work cut out for them—especially among certain groups of people—and messaging will be critical, W2O Chief Data Officer Seth Duncan said.

Out of four groups of people established for the study, many of those who aren’t inclined to get vaccinated are politically right-leaning. Among the group—defined as those who follow at least three right-leaning politicians, journalists or news outlets—only 41% show a willingness to get a vaccine. That compares with 95% of center left, 93% of the educated left and 91% of the apolitical groups who are ready to get vaccinated.

The high rate of vaccine stubbornness among the right isn’t about a lack of effectiveness or safety—only 9% overall suggest safety is an issue. It actually has more to do with the perception that they’re being told what to do. The No. 1 reason not to get vaccinated across all groups was freedom of choice.

Among the about 60% of right-leaning people who are disinclined to get a vaccine, “they don’t want to take it because they don’t want to be sheep,” Duncan said. “Their overwhelming attitude is there’s some sort of government oppression and it’s anti-American to get the vaccine.”

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