Electronic nudges to increase influenza vaccination uptake in Denmark: a nationwide, pragmatic, registry-based, randomised implementation trial
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Electronically delivered letters highlighting potential cardiovascular benefits of
influenza vaccination or sent again as a reminder significantly increased vaccination
uptake across Denmark. Although the magnitude of effectiveness was modest, the low-touch,
inexpensive, and highly scalable nature of these electronic letters might be informative
for future public health campaigns.
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