As Facebook uses artificial intelligence to moderate Covid-19 misinformation, marketers continue to grapple with how to advertise around the crisis both on and off the platform.

This week, the social network revealed it had placed misinformation warning labels on 50 million pieces of content related to the coronavirus in April while also removing hundreds of thousands of other posts. During a conference call with reporters on Tuesday, Facebook CEO Mark Zuckerberg said the company puts Covid-19 misinformation in two categories: One for removing content that might lead to physical harm, and another for more general misinformation based on fact checking by third parties.

Facebook is using machine learning to identify and label content, and Zuckerberg said the users don’t click on posts they see 95% of the time when there’s a misinformation warning attached. The company also removed 2.5 million pieces of content related to the sale of masks, cleaning wipes and Covid-19 test kits.

“The challenge here is that for everyone trying to exploit misinformation, there are also a lot of people who are actually trying to help and get masks and other equipment to people who really need it,” Zuckerberg said.

Source: www.forbes.com