What channels are marketers investing in most during COVID-19? #esante #hcsmeufr #digitalhealth #Coronavirus #covid-19 #COVID19FR #coronavirusfrance
Vu de l’étranger : l’incroyable efficacité du système hospitalier français #esante #hcsmeufr #digitalhealth #Coronavirus #covid-19 #COVID19FR #coronavirusfrance
15/04/2020Selon l’#OMS, il n’est pas certain que tous les #patients #guéris du #coronavirus soient totalement #immunisés #esante #hcsmeufr #digitalhealth #Coronavirus #covid-19 #COVID19FR #coronavirusfrance
15/04/2020What channels are marketers investing in most during COVID-19? #esante #hcsmeufr #digitalhealth #Coronavirus #covid-19 #COVID19FR #coronavirusfrance
More than half of marketers (63%) believe that SEO is important during the COVID-19 pandemic. Of the 63%, 34% said its importance will increase slightly while 29% said it will increase steeply. Conversely, 5% of marketers said SEO will decrease in importance, according to a study by marketing services company named Conductor which works with...
More than half of marketers (63%) believe that SEO is important during the COVID-19 pandemic. Of the 63%, 34% said its importance will increase slightly while 29% said it will increase steeply. Conversely, 5% of marketers said SEO will decrease in importance, according to a study by marketing services company named Conductor which works with brands including Citi, SAP, HP, Siemens and WeWork.
The case for the importance of SEO is also solidified by the fact that the marketers surveyed cited it as a top performing channel (66%) for them in 2019. This was followed by a tie in paid search (50%) and email marketing (50%), content marketing (26%) and digital advertising (26%).
On the other hand, SMS text (3%), push notifications (2%) and in-app messaging (1%) were ranked at the bottom of the charts.
Source: marketing-interactive.com
